The Who Dat Superbowl

Did anyone watch the Superbowl yesterday? I will begin by saying that I think it was a heck of a game (keep reading if your not into sports, the majority of this post does not deal with the game itself). The difference between winning and loosing came down to the first and only turnover in the game. It was also riddled with exciting fourth down conversions and just overall solid football. It was an added bonus that I was able to watch the game without too much riding on the outcome, as I have no strong feelings for either the Saints or the Colts (nonetheless congratulations on the win New Orleans). But I would like to also analyze, as so many (maybe too many) do, the peripherals of the game itself.

I am one to watch the Superbowl for the football, but many watch it for the commercials and the halftime show. In that realm, both were disappointing. At halftime The Who came out and preformed some of their greatest songs including a personal favorite "We Won't Get Fooled Again", but honestly they were really a disappointment. Their performance seemed to lack energy and well, they seemed worn-out. The Superbowl half time show, since the Janet Jackson exposure incident (her boob was on TV), has been dominated by classic bands such as the Rolling Stones and The Who. I don't believe this is right. The Superbowl is an experience highlighting our current culture. This includes the popular sport of football surrounded by adds of peoples favorite products and artists. The halftime show should be preformed by a current pop artist band, despite the fact that the Who is and will always be better than Rihanna.

Finally, the commercials. The commercials were terrible. Sure the Doritos shock collar and the Bud Light plane wreck lacked true creativity, but a good amount of them reinforced misogynistic values that fight against equality for women. The Levi's commercial highlights this by claiming it is time for men to wear the pants again, implying women have taken power and that needs to end. Flo TV also followed stereotypical models of gender roles portraying men as tough guys who always watch sports and women as annoying shoppers who care about nothing more then getting the most beautiful dress on the rack. Go Daddy showed a complete disregard for anything women have to offer outside of a hot body with commercials that had scantily dressed women getting even more scandalous as time went on. My only response to this is...really? Feel free to waste millions of dollars campaigning for your product during the Superbowl with uncreative and lame commercials but do not go on and perpetuate sexist messages that continue to plague our society with a perverse view on what and who women are.

But again, for me it is about the football and I enjoyed that!